Goyard Opens an Exclusive Store in Dallas. SAJO Built it by Using its Technology, Design Assist and Procurement Capabilities

In November of 2019, Maison Goyard opened its fourth boutique on US soil at the Highland Park Village in Dallas, Texas. Founded in 1853, Goyard is renowned for its exclusivity, elitist appeal and above all, its elusive and discreet aura, characteristic of the brand to this day.

Apart from the artisanal perfection and unsurpassed craftmanship of its trunks and other fine leather goods, the famous luxury malletier of 233 rue Saint-Honoré, Paris became widely recognized for its durable, lightweight and impermeable Goyardine canvas with its perennial interlocking Chevron design and embedded hand-painted monograms. A status symbol of understated chic and subtle opulence, Goyard products are deemed heirlooms and priceless collector items akin to unique, limited-edition or coveted pieces of art. 

After designing the classic Maison Goyard in Monte-Carlo, Monaco which opened in June 2018, Charles Zana, a leading architect and contemporary interior designer, undertook the architectural design of the Dallas boutique. SAJO is proud of its stimulating and productive collaboration with Charles Zana and his team. 

In its design-assist capacity, SAJO was responsible for the implementation of technology which served to advance and enhance the project. Its role called for the transformation of preliminary designs into detailed drawings, the application of point cloud 3D scan site surveys post demolition, BIM Modeling as well as the integration of shop drawings of floors, plastered coffered ceilings, millwork, and storefront. The operations were monitored by means of weekly 3D scan reports and progressive photometric 3D scan documentation. 

The procurement of high-end materials as well as the management of providers from multiple countries, were also undertaken by SAJO. Whereas outsourced materials, such as the stone flooring, the millwork and storefront came from Italy, vintage and antique furniture was procured from France. A distinctive feature of the store, a plaster coffered ceiling with complex geometry, called for technical savvy and skillful maneuvering. 

SAJO had the responsibility of coordinating all logistics operations and suppliers. First and foremost, it coordinated all aspects of the installation process which implicated both local and international vendors. SAJO recruited, organized, and facilitated European workers to perform the actual installations in Dallas and to complement local manpower. The installations also involved the insertion of a complex electrical control system for dimming the lighting. Throughout these operations, SAJO ensured proper communication on site where four different languages, English, French, Italian and Spanish were spoken. 

Maison Goyard’s current owner, Jean-Michel Signoles, is credited for bringing this iconic brand to Dallas’s Highland Park Village and enhancing the venue’s status as a luxury destination. Goyard boutiques are to be found in only three other US locations-LA’s Beverly Hills, Miami’s Bal Harbour, and Manhattan’s upper east side.

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