Building KITH: Flagship Retail Experiences in North America

The name “KITH” is derived from the Scottish phrase “kith and kin,” meaning friends and family. This origin reflects the brand’s core philosophy – fostering openness and embodying a welcoming, customer-first spirit.

Originally launched as a sneaker boutique in the rear section of SoHo’s Atrium clothing shop, KITH was founded in 2011 in New York City by footwear designer, entrepreneur, and culture buff, Ronnie Fieg.

KITH quickly gained momentum through storytelling-driven marketing, carefully curated sneaker drops, and limited-edition collaborations with celebrity actors, entertainers, cultural figures, elite athletes, and sports teams—often unveiled through immersive fashion events, runway presentations, and seasonal campaigns.

Partnerships with high-profile brands such as ASICS, Nike, New Balance, Adidas, On Running, Columbia, Oakley, Coca-Cola, and BMW – as well as luxury houses including Versace, Armani, and TAG Heuer- expanded its global reach. By blending classic American streetwear with high fashion, KITH evolved into a full-fledged lifestyle brand positioned at the intersection of streetwear, luxury, sport, and pop culture.

The brand expanded beyond fashionable apparel with the launch of KITH Treats, a cereal and ice cream bar integrated into its retail spaces. Drawing inspiration from founder Ronnie Fieg’s childhood fondness for cereal, the concept transforms classic breakfast staples into fully customizable desserts. Now operating in seventeen  locations worldwide—including one standalone space—KITH Treats underscores the brand’s dedication to delivering a holistic, lifestyle-focused retail experience.

KITH operates approximately twenty standalone stores worldwide across major cultural capitals. Its strongest footprint is in the United States, with locations in New York, California, Florida, Chicago, Dallas, and Hawaii. International flagships can be found in Toronto, Paris, London, Tokyo, Osaka, and Seoul, complemented by shop-in-shop concessions at Selfridges (London), Bergdorf Goodman (New York), and Hirshleifers (Long Island, New York).

The iconic and prestigious KITH Manhattan Flagship—originally opened in 2017 and fully remodeled in 2025—stands at the pinnacle of the KITH empire. Serving as the brand’s global showcase, the flagship houses the renowned Arsham/Feig Art Gallery – a reflection of the brand’s distinctive position as a premier destination where fashion and contemporary art seamlessly intersect.

SAJO led construction for two major KITH developments in the U.S. and Canada.

In Miami, the two-storey KITH Miami Design District flagship opened in March 2023, becoming the brand’s second location in the city. It followed KITH Miami Beach, which debuted in 2016 as KITH’s first permanent store outside New York City.